Content that makes your brand look as good as it is.
I design and write social media, Mailchimp newsletters and WordPress blogs for product and service businesses. You get on-brand content, planned a month ahead and delivered on time, so you can get on with running the business.
Hello
I'm Lavi, a marketing and brand lead in London. I help businesses show up consistently on social, in the inbox and on their blog, without hiring an in-house team.
In-house brand experienceI lead marketing and brand for a London law firm, so I know how careful professional-services content needs to be, and how to keep it readable.
Design and copy in one placeGraphics, captions, newsletters and articles come from one person who knows your brand. You brief once, and everything matches.
Built around what works nowReel hooks, carousels, photo dumps and LinkedIn PDF carousels, planned into a calm monthly calendar you approve in advance.
Six sample brands, built end to end.
I created six brands to show the whole job: a brand kit, a planned Instagram grid and four trend-led creatives for each. Three sell products. Three sell expertise.
Lowtide Coffee
A playful coastal feed for a coffee roaster, built on brew guides and a weekly series. View case study
Loom House
A textured, unhurried feed for a woven homeware maker and its family mill. View case study
Ashby Grant
Plain-English LinkedIn and social content for a firm of family, property and wills solicitors. View case study
Northfield
Calm, practical content for an accountancy practice that takes the dread out of tax deadlines. View case study
Halden
Helpful, slightly funny content for a plumbing and heating firm, full of real jobs on real streets. View case studySample brandAll six brands on this site are sample case studies I created to show my work. Names, people, reviews and figures in them are illustrative. Legal and tax points in the samples are not advice.
For brands that sell things.
E-commerce shops, makers and boutique consumer brands. The job is visual: make the product look desirable and make the whole feed look like one brand. Choose a brand to see its identity, feed and creatives.
Solenne
A small-batch skincare studio that wants its feed to feel as calm as its products: soft colour, real texture and routines people can actually follow.
View case study: SolenneLogo & tagline
Palette
#FBF6F2#EBCFC4#C9897B#A7B59B#3E2730Typography
Cormorant Garamond · headlinesTwo drops of oil, pressed into damp skin, is the last step of an evening routine that takes under a minute.
Jost · bodyVoice
“Two drops, pressed in. That’s all it needs.”
“Miracle results overnight!”
Small-batch botanical skincare, made in Bristol. Fewer steps, better skin.
solenne.exampleBetter skin.@solenne.skin
- Plant-derived, from olives
- Light and non-greasy
- Suits most skin types
Content pillars
- ProductEach product on its own colour, shot simply.
- Ritual & educationHow-tos and the weekly Ritual Notes series.
- Proof & studioCustomer words and small-batch behind the scenes.
Grid logic
Each row mixes a photo, a type-led tile and an education or proof post, so no two neighbours share a format. Blush and plum alternate down the grid to keep it balanced.
Sample caption · written for search
Alt text
Amber glass dropper bottle of Solenne Night Oil on a blush travertine step in warm, late-afternoon light.
Grid previews at 3:4. Posts are designed at 1080×1350 with key content in the centre.
Trend-led creatives
Swipe the carousels sidewaysRoutine Reel cover
The hook reads before the sound comes on, and the caption carries the search keyword.
9:16 · 1080×1920 · text in the centre safe zone
Customer repost
A real customer in real light builds more trust than another studio shot.
1080×1350 (4:5) · sample post
How-to carousel
Teaching posts earn saves, and saves keep a post circulating for longer.
5 slides · 1080×1350 (4:5)
"September in the studio" photo dump
Mixing polished shots with candid ones makes the brand feel run by real people.
5 slides · 1080×1350 (4:5)
Lowtide Coffee
A coastal roaster with a playful voice. The feed mixes rich coffee photography with brew education and a weekly tasting series.
View case study: Lowtide CoffeeLogo & tagline
Palette
#F3EEE6#D9C2A0#8FB8B0#F08A4B#13314ATypography
Bricolage Grotesque · headlinesRoasted every Tuesday on the Cornish coast and posted the same day, so it lands while it’s at its best.
Work Sans · bodyVoice
“Roasted Tuesday. Gone by Friday.”
“An artisanal coffee journey awaits.”
Small-batch coffee, roasted on the Cornish coast every Tuesday.
lowtide.example- 15 g coffee, medium-fine
- 250 g water at 94°C
- Bloom for 40 seconds
- Finish at about 3 minutes
Content pillars
- ProductBeans, brews and the roastery, shot warm and close.
- Brew educationRecipes, grind guides and quick fixes.
- Community & seriesCupping Club, collabs and customer words.
Grid logic
Warm coffee photography sits between bold Sunrise and Deep Tide tiles, so the grid reads as one brand from a distance while each post still works on its own.
Sample caption · written for search
Alt text
Orange Sunrise Blend coffee bag on a sea-green background with scattered roasted beans.
Grid previews at 3:4. Posts are designed at 1080×1350 with key content in the centre.
Trend-led creatives
Swipe the carousels sidewaysBrew-fix Reel cover
A specific problem in the first frame stops the scroll; the answer keeps people watching.
9:16 · 1080×1920
Collab with a local bakery
A collab post shows on both grids at once, so each brand reaches the other’s followers.
1080×1350 (4:5) · Instagram collab post
Cupping Club · one template, every week
The same layout every Thursday means followers recognise the post before they read it.
Weekly series · 1080×1350 (4:5) · matching Reel covers
"Grind size, explained" carousel
A plain answer to a common question gets saved and sent to friends.
5 slides · 1080×1350 (4:5)
Loom House
A homeware maker selling woven throws and cushions. The feed leans on texture, real rooms and the craft behind every piece.
View case study: Loom HouseLogo & tagline
Palette
#F5F0E6#E2D6C2#E0A93B#6B6B3A#2E3A6BTypography
Fraunces · headlinesEvery throw is woven with a family mill in Lancashire, washed once, and folded by hand before it ships.
Karla · bodyVoice
“Made to be leaned on, spilled on and loved.”
“Luxury statement pieces for the discerning home.”
- Cool wash, wool cycle
- Dry flat, away from heat
- Air it between uses
Content pillars
- ProductThrows and cushions in real rooms.
- Home & stylingStyling ideas and customer homes.
- CraftMill Diaries, materials and care.
Grid logic
Textured photos alternate with saffron and indigo tiles like a woven check, which is the brand’s own pattern. Text posts stay quiet so the textures do the work.
Sample caption · written for search
Alt text
Three folded woven throws in olive, saffron and indigo stacked on an oak bench in soft sunlight.
Grid previews at 3:4. Posts are designed at 1080×1350 with key content in the centre.
Trend-led creatives
Swipe the carousels sidewaysSingle-product hero
One room, soft light and plenty of space lets texture carry the post.
1080×1350 (4:5)
Styling Reel cover
A promise in the first frame, with on-screen text for sound-off viewers.
9:16 · 1080×1920
Mill Diaries cover
A recurring behind-the-scenes series turns the craft into content people look forward to.
1080×1350 (4:5) · every other Wednesday
"A week at the mill" photo dump
Candid frames from the mill sit beside finished pieces, so people see the craft as well as the product.
5 slides · 1080×1350 (4:5)
For businesses that sell expertise.
Law and accounting firms, consultancies and local trades. The job is trust: clear answers, real people and a professional look on every channel. Choose a brand to see its identity, feed and creatives.
Ashby Grant
A high-street firm of family, property and wills solicitors. The content answers real client questions in plain English.
View case study: Ashby GrantLogo & tagline
Palette
#F6F3EC#DDE3EA#B89B5E#6D7F99#1B2A41Typography
Libre Caslon Text · headlinesBuying a home involves four main stages. Here is what happens at each one, and what we will need from you.
IBM Plex Sans · bodyVoice
“Here’s what happens next, step by step.”
“Pursuant to the aforementioned matter…”
Family, property and wills solicitors. Plain answers to legal questions.
ashbygrant.example- Photo ID and proof of address
- Your mortgage offer
- Where your deposit comes from
Content pillars
- AnswersAsk Ashby: one real client question a week.
- PeopleThe solicitors clients will actually speak to.
- Practical guidesChecklists and step-by-step explainers.
Grid logic
Navy and ivory carry the authority. Brass appears once per row as a signature, and every row includes a real person or a real place so the firm never feels faceless.
Sample caption · written for search
Alt text
Navy card with the question “Do I need a will if I’m not married?” in serif type.
Grid previews at 3:4. Posts are designed at 1080×1350 with key content in the centre.
Trend-led creatives
Swipe the carousels sidewaysConveyancing explainer
One step per slide, well under 60 words each, with the full explanation in the post copy.
6 slides · 1080×1350 · uploaded as a PDF
Partner’s personal LinkedIn post
Written for a partner’s own profile, in the first person, about real work.
~120 words · 1200×627 image
60-second explainer cover
A real solicitor, subtitled, filmed on a phone. It feels like advice, not an advert.
4:5 · 1080×1350 · burned-in subtitles
Myth vs fact card
The whole answer sits in the post, so nobody needs to click away to get value.
1080×1350 (4:5)
Northfield
A small-business accountancy practice. The content takes the dread out of deadlines with calm, practical help.
View case study: NorthfieldLogo & tagline
Palette
#F7FAF8#CFE6DA#F07E62#1F4D3F#2B2F2ETypography
Plus Jakarta Sans ExtraBold · headlinesYou’ll owe about this much in January. Here’s how to set it aside a little each month, so it doesn’t sting.
Plus Jakarta Sans · bodyVoice
“Here’s roughly what you’ll owe, and how to plan for it.”
“Leveraging synergistic tax solutions.”
Chartered accountants for small businesses in Leeds. Numbers, made calm.
northfield.example- 31 Oct · paper returns due
- 31 Jan · online returns due
- 31 Jan · tax owed and first payment on account
- Keep digital records
- Send quarterly updates
- Submit a final declaration
- Every bank statement
- Your mileage log
- Receipts for new equipment
Content pillars
- Deadlines & rulesTax dates and changes, explained simply.
- People & reviewsThe team, client words and Q&As.
- Practical helpChecklists and the tools we really use.
Grid logic
Mint and forest keep the feed calm. Coral appears only where we want a reaction, such as reviews and questions, so it never feels alarming.
Sample caption · written for search
Alt text
Hands typing on a laptop at a wooden desk beside an open notebook.
Grid previews at 3:4. Posts are designed at 1080×1350 with key content in the centre.
Trend-led creatives
Swipe the carousels sidewaysMaking Tax Digital explainer
A process framework, one step per slide, posted from the partner’s own profile for reach.
6 slides · 1080×1350 · uploaded as a PDF
Annotated spreadsheet post
| Month | Income | Costs | Set aside (25%) |
|---|---|---|---|
| Aug | £6,200 | £1,450 | £1,190 |
| Sep | £5,800 | £1,320 | £1,120 |
| Oct | £7,100 | £1,610 | £1,370 |
A real working file feels more trustworthy than another polished template.
1080×1350 (4:5) · illustrative figures
"Screenshot this" checklist
- Statements for every account
- Sales invoices and receipts
- Mileage log
- Use-of-home details
- Pension contributions
- New equipment bought
Useful enough to save without clicking anywhere, and it brings people back in January.
1080×1350 (4:5)
LinkedIn newsletter · 3-2-1
- Snapping receipts weekly makes quarterly updates quicker
- A separate business account simplifies year end
- A fixed monthly salary smooths cash flow
- Software doesn’t replace a quarterly review
- Your accountant should be a phone call, not a portal
- Payments on account are due on 31 January. Set the money aside now.
The same 3-2-1 shape every issue makes it quick to read and quick to write.
LinkedIn newsletter · article + 1920×1080 cover
Halden
A local plumbing and heating firm. The content is helpful, a little funny, and full of real jobs on real streets.
View case study: HaldenLogo & tagline
Palette
#F4F5F2#D7DBD6#F5C543#2B7A78#1F2326Typography
Archivo Black · headlinesWe’ll be there at 8, we’ll give you a fixed price before we start, and we’ll leave the place cleaner than we found it.
Archivo · bodyVoice
“We’ll be there at 8. Fixed price, no surprises.”
“Your trusted total home solutions partner.”
Gas Safe registered plumbing and heating in Leicester. Warm homes, straight answers.
halden.example- Pressure: about 1–1.5 bar when cold
- Bleed any cold-topped radiators
- Thermostat batteries
Fixed price, fixed on time.
Content pillars
- Practical tipsTwo-Minute Fix and seasonal checks.
- Local proofReal jobs, before and afters, reviews.
- Team & vanThe engineers people already recognise.
Grid logic
Signal yellow is the van, the uniform and the logo, so it anchors one post per row. Teal handles the helpful tips, and real job photos keep it honest.
Sample caption · written for search
Alt text
White combi boiler with neat copper pipework, fitted in a sage green kitchen.
Grid previews at 3:4. Posts are designed at 1080×1350 with key content in the centre.
Trend-led creatives
Swipe the carousels sidewaysHow-to Reel cover
Useful and a little funny, so people send it to whoever does the DIY at home.
9:16 · 1080×1920
Seasonal reminder
Timed to the week people start thinking about heating, rather than a generic offer.
1080×1350 (4:5) · Facebook + Instagram
Review card
Explained everything in plain English, gave a fixed price and stuck to it.
Existing reviews, reformatted as clean graphics, become reliable weekly content.
1080×1350 (4:5) · sample review
Job-of-the-week carousel
Real jobs on real streets are the strongest proof a local trade can show.
4 slides · 1080×1350 (4:5)
What you get every month.
Feed posts, carousels, Reel covers, newsletters and blog articles on a fixed monthly fee. You approve the calendar first, and nothing goes live without your sign-off.
Feeds & carousels
Feed posts, carousels and Reel covers with on-screen hooks, plus captions written for search and alt text for every image.
Mailchimp newsletters
A branded template built once, then regular issues written, designed and scheduled to your list after a test send to you.
WordPress articles
Articles that answer your customers' real questions, formatted and published with clear headings, featured images and meta descriptions.
Brand kit set-up
Your palette, fonts, logo files and tone of voice gathered in one place, with reusable Canva templates so every post matches from month one.
From first call to first post in about two weeks.
- Intro call
Twenty minutes on your brand, your customers and the channels that matter most. You get a fixed monthly quote afterwards.
- Brand kit
I set up your palette, type, Canva templates and tone-of-voice notes, so every piece matches.
- Monthly calendar
You get a full month of planned posts, emails and articles to approve or change before I make anything.
- Create & publish
Everything is designed, written and scheduled for the dates you approved. Nothing goes live without your sign-off.
Let's plan your first month of content.
Tell me about your brand and the channels that matter to you. I'll reply within one working day to book a short call. Working with clients across the UK & US.