Freelance content & creative · UK & US

Content that makes your brand look as good as it is.

I design and write social media, Mailchimp newsletters and WordPress blogs for product and service businesses. You get on-brand content, planned a month ahead and delivered on time, so you can get on with running the business.

6sample brands, built end to end
54grid posts planned
24trend-led creatives

Hello

I'm Lavi, a marketing and brand lead in London. I help businesses show up consistently on social, in the inbox and on their blog, without hiring an in-house team.

In-house brand experienceI lead marketing and brand for a London law firm, so I know how careful professional-services content needs to be, and how to keep it readable.

Design and copy in one placeGraphics, captions, newsletters and articles come from one person who knows your brand. You brief once, and everything matches.

Built around what works nowReel hooks, carousels, photo dumps and LinkedIn PDF carousels, planned into a calm monthly calendar you approve in advance.

Case studies · Product brands

For brands that sell things.

E-commerce shops, makers and boutique consumer brands. The job is visual: make the product look desirable and make the whole feed look like one brand. Choose a brand to see its identity, feed and creatives.

Skincare & beauty

Solenne

Instagram · Facebook · Pinterest

A small-batch skincare studio that wants its feed to feel as calm as its products: soft colour, real texture and routines people can actually follow.

View case study: Solenne

Palette

Milk#FBF6F2
Blush#EBCFC4
Clay Rose#C9897B
Sage#A7B59B
Plum#3E2730

Typography

Cormorant Garamond · headlines

Two drops of oil, pressed into damp skin, is the last step of an evening routine that takes under a minute.

Jost · body

Voice

CalmSensoryHonest
We say

“Two drops, pressed in. That’s all it needs.”

We don't say

“Miracle results overnight!”

solenne.skinFollowMessage
SolenneSkincare & beauty

Small-batch botanical skincare, made in Bristol. Fewer steps, better skin.

solenne.example
Photo: Amber glass serum bottle with a dropper on a pink stone surface, with a stone bowl and olive leaves in soft sunlight.NewNight Oil · 30 ml
The Solenne wayFewer steps.
Better skin.
@solenne.skin
Ritual NotesNo. 04The 60-second evening routineEvery Sunday
My skin finally feels like mine again.★★★★★Sample customer review
Photo: Flat lay of an amber glass dropper bottle and an open jar of cream on blush linen, surrounded by sprigs of sage.The Evening Set
Ingredient focusSqualane
  1. Plant-derived, from olives
  2. Light and non-greasy
  3. Suits most skin types
Photo: Woman in a white bathrobe and headband, eyes closed, spraying a facial mist, reflected in a round gold-framed bathroom mirror.The 60-second ritual
Reel cover. Photo: Woman with dewy skin and dark wavy hair gently touching her cheeks with her fingertips, smiling with her eyes closed, in soft warm light.POV: your routine is shorter than the kettle
From our studioMade in batches of 200.Mixed, filled and labelled by hand in Bristol.

Content pillars

  • ProductEach product on its own colour, shot simply.
  • Ritual & educationHow-tos and the weekly Ritual Notes series.
  • Proof & studioCustomer words and small-batch behind the scenes.

Grid logic

Each row mixes a photo, a type-led tile and an education or proof post, so no two neighbours share a format. Blush and plum alternate down the grid to keep it balanced.

Sample caption · written for search

Two drops of Night Oil, pressed into damp skin, is the last step of our 60-second evening routine. Squalane and rosehip, nothing else. Made in batches of 200 in our Bristol studio. #eveningskincare #faceoil #smallbatchskincare

Alt text

Amber glass dropper bottle of Solenne Night Oil on a blush travertine step in warm, late-afternoon light.

Grid previews at 3:4. Posts are designed at 1080×1350 with key content in the centre.

Trend-led creatives

Swipe the carousels sideways
Reels · 3-second hook
Routine Reel cover
Reel cover. Photo: Woman in a white bathrobe and headband, eyes closed, spraying a facial mist, reflected in a round gold-framed bathroom mirror.Stop layering nine products.
solenne.skinThe 3-step evening routine our founder actually uses ↓♪ Original audio · Solenne

The hook reads before the sound comes on, and the caption carries the search keyword.

9:16 · 1080×1920 · text in the centre safe zone

Customer content
Customer repost
Photo: Woman with dewy skin and dark wavy hair gently touching her cheeks with her fingertips, smiling with her eyes closed, in soft warm light.3 weeks in. Calmer skin, shorter routine.@customer · reposted with permission

A real customer in real light builds more trust than another studio shot.

1080×1350 (4:5) · sample post

Save-worthy carousel
How-to carousel
Photo: Amber glass serum bottle with a dropper on a pink stone surface, with a stone bowl and olive leaves in soft sunlight.Ritual NotesHow to use face oil without the shine
01Start on damp skinOil spreads further and sinks in faster after toner or a splash of water.Solenne2 / 5
02Serum before oilGo from the thinnest texture to the richest, so each layer can do its job.Solenne3 / 5
03Two drops is plentyWarm them between your palms, then press into skin rather than rubbing.Solenne4 / 5
Save this for tonight.Shop Night OilNew Ritual Notes every Sunday

Teaching posts earn saves, and saves keep a post circulating for longer.

5 slides · 1080×1350 (4:5)

Photo dump
"September in the studio" photo dump
Photo: Flat lay of an amber glass dropper bottle and an open jar of cream on blush linen, surrounded by sprigs of sage.Photo dumpSeptember in the studio
Photo: Amber glass serum bottle with a dropper on a pink stone surface, with a stone bowl and olive leaves in soft sunlight.batch no. 37 ✓
Photo: Woman in a white bathrobe and headband, eyes closed, spraying a facial mist, reflected in a round gold-framed bathroom mirror.Sunday ritual
Photo: Woman with dewy skin and dark wavy hair gently touching her cheeks with her fingertips, smiling with her eyes closed, in soft warm light.your skin, your rules
Back in stock: Night Oil, batch 38.★★★★★See you in October

Mixing polished shots with candid ones makes the brand feel run by real people.

5 slides · 1080×1350 (4:5)

Case studies · Service brands

For businesses that sell expertise.

Law and accounting firms, consultancies and local trades. The job is trust: clear answers, real people and a professional look on every channel. Choose a brand to see its identity, feed and creatives.

Legal

Ashby Grant

LinkedIn · Facebook · Instagram

A high-street firm of family, property and wills solicitors. The content answers real client questions in plain English.

View case study: Ashby Grant

Palette

Ivory#F6F3EC
Mist#DDE3EA
Brass#B89B5E
Slate Blue#6D7F99
Navy#1B2A41

Typography

Libre Caslon Text · headlines

Buying a home involves four main stages. Here is what happens at each one, and what we will need from you.

IBM Plex Sans · body

Voice

ClearReassuringExpert
We say

“Here’s what happens next, step by step.”

We don't say

“Pursuant to the aforementioned matter…”

ashbygrant.lawFollowMessage
Ashby GrantLegal

Family, property and wills solicitors. Plain answers to legal questions.

ashbygrant.example
Ashby Grant SolicitorsPlain answers to legal questions.
Ask AshbyQ.08Do I need a will if I’m not married?Answered every Monday
Photo: A hand holding up a set of keys with a bright green key and a small house-shaped keyring, against a soft green background.Buying your first home?
Moving homeWhat we’ll ask you for
  1. Photo ID and proof of address
  2. Your mortgage offer
  3. Where your deposit comes from
Photo: Smiling young woman with long hair in a grey blazer, sitting by a window with city buildings behind her, in warm amber light.Priya ShahProperty Associate
A will is the kindest piece of admin you’ll ever do.Sample post · Private Client team
MythLiving together makes us common-law spouses.
FactCommon-law marriage has no legal standing in England and Wales.
Photo: Portrait of a man in glasses, a dark blazer and an open-collared white shirt, standing in a bright modern office.James WhitfieldPartner, Private Client
Photo: Antique wooden bureau with shelves of leather-bound books above an open writing desk scattered with old papers and documents.Find us on the high street

Content pillars

  • AnswersAsk Ashby: one real client question a week.
  • PeopleThe solicitors clients will actually speak to.
  • Practical guidesChecklists and step-by-step explainers.

Grid logic

Navy and ivory carry the authority. Brass appears once per row as a signature, and every row includes a real person or a real place so the firm never feels faceless.

Sample caption · written for search

If you live with your partner but aren’t married, they won’t automatically inherit from you without a will. This week’s Ask Ashby explains what to put in place, and why it matters. #willsandprobate #cohabitation #familylaw

Alt text

Navy card with the question “Do I need a will if I’m not married?” in serif type.

Grid previews at 3:4. Posts are designed at 1080×1350 with key content in the centre.

Trend-led creatives

Swipe the carousels sideways
PDF carousel · 4:5
Conveyancing explainer
Photo: A hand holding up a set of keys with a bright green key and a small house-shaped keyring, against a soft green background.Buying a home in EnglandWhat your solicitor actually does, in four steps
01Instruct and ID checksWe check your ID, confirm where your funds come from and request the draft contract.Ashby Grant2 / 6
02Searches and enquiriesLocal authority, water and environmental searches, plus questions on anything unclear.Ashby Grant3 / 6
03Exchange of contractsContracts are signed and swapped. From here, both sides are legally committed.Ashby Grant4 / 6
04CompletionMoney moves, the keys are released and we register you as the new owner.Ashby Grant5 / 6
Questions about your move?Ask in the commentsWe reply to every one

One step per slide, well under 60 words each, with the full explanation in the post copy.

6 slides · 1080×1350 · uploaded as a PDF

People over logos
Partner’s personal LinkedIn post
James WhitfieldPartner, Private Client · Ashby Grant
Last week a client asked why I always ask about the family dog. Because after twelve years of drafting wills, I’ve learned the questions people forget are rarely about money. They’re about who looks after what, and who. Three things I now ask everyone: 1. Who should care for anyone, or anything, that depends on you? 2. Is there something sentimental that should go to a particular person? 3. Has anything changed since your last will: a move, a marriage, a separation? Ten minutes of thinking now saves a family months of guessing later.

Written for a partner’s own profile, in the first person, about real work.

~120 words · 1200×627 image

Lo-fi expert video
60-second explainer cover
Video cover. Photo: Portrait of a man in glasses, a dark blazer and an open-collared white shirt, standing in a bright modern office.0:58Ask AshbyIf you’re not married, your partner won’t automatically inherit without a will.

A real solicitor, subtitled, filmed on a phone. It feels like advice, not an advert.

4:5 · 1080×1350 · burned-in subtitles

Zero-click value
Myth vs fact card
MythIf we split up, the house is shared 50/50.
FactFor unmarried couples it usually depends on whose name is on the deeds. A declaration of trust sets out who owns what.
Ask Ashby · Q.09

The whole answer sits in the post, so nobody needs to click away to get value.

1080×1350 (4:5)

Services

What you get every month.

Feed posts, carousels, Reel covers, newsletters and blog articles on a fixed monthly fee. You approve the calendar first, and nothing goes live without your sign-off.

Social

Feeds & carousels

Feed posts, carousels and Reel covers with on-screen hooks, plus captions written for search and alt text for every image.

Email

Mailchimp newsletters

A branded template built once, then regular issues written, designed and scheduled to your list after a test send to you.

Blog

WordPress articles

Articles that answer your customers' real questions, formatted and published with clear headings, featured images and meta descriptions.

Brand

Brand kit set-up

Your palette, fonts, logo files and tone of voice gathered in one place, with reusable Canva templates so every post matches from month one.

In plain termsYou get finished, on-brand content, delivered on time. I don't promise follower, lead or sales numbers, because those depend on your offer, budget and market. Legal, tax and other regulated content is checked and approved by a qualified person on your side before it goes out.
How it works

From first call to first post in about two weeks.

  1. Intro call

    Twenty minutes on your brand, your customers and the channels that matter most. You get a fixed monthly quote afterwards.

  2. Brand kit

    I set up your palette, type, Canva templates and tone-of-voice notes, so every piece matches.

  3. Monthly calendar

    You get a full month of planned posts, emails and articles to approve or change before I make anything.

  4. Create & publish

    Everything is designed, written and scheduled for the dates you approved. Nothing goes live without your sign-off.

Let's work together

Let's plan your first month of content.

Tell me about your brand and the channels that matter to you. I'll reply within one working day to book a short call. Working with clients across the UK & US.