Plain-English LinkedIn and social content for a firm of family, property and wills solicitors.
Sector
Legal
Based
High-street firm, England
Channels
LinkedIn · Facebook · Instagram
Sample brandAll six brands on this site are sample case studies I created to show my work. Names, people, reviews and figures in them are illustrative. Legal and tax points in the samples are not advice.
The brief
Logo & tagline
Ashby · Grant
Solicitors
Plain answers to legal questions.
The brief
We're a high-street firm handling family, property and wills work. Clients ask us the same good questions every week. We wanted to answer them in plain English and put our solicitors' faces on the firm.
Sample client brief · Ashby Grant, High-street firm, England
01 · Challenge
The challenge
Legal content has to be accurate and careful, and still easy to read. It also has to come from people, because clients choose a solicitor they trust.
02 · Approach
The approach
Started Ask Ashby, one common client question answered every Monday.
Wrote a 6-slide conveyancing explainer for buyers in England and Wales, one step per slide and well under 60 words each.
Drafted a partner's personal LinkedIn post in the first person, about real work.
Wrote every legal point so it can be checked, with each one marked for the firm's solicitors to approve before posting.
03 · Deliverables
What I delivered
Logo, tagline and colour palette
Tone-of-voice notes with lines to use and avoid
9-post Instagram grid with team profile tiles
6-slide LinkedIn PDF carousel on buying a home
Partner's personal LinkedIn post (about 120 words)
Subtitled 60-second explainer video cover
Myth vs fact card on unmarried couples and property
Please noteSample content based on the law in England and Wales in 2026. It is not legal advice.
Identity
Brand identity board
Logo & tagline
Ashby · Grant
Solicitors
Plain answers to legal questions.
Palette
Ivory#F6F3EC
Mist#DDE3EA
Brass#B89B5E
Slate Blue#6D7F99
Navy#1B2A41
Typography
Aa
Libre Caslon Text · headlines
Buying a home involves four main stages. Here is what happens at each one, and what we will need from you.
IBM Plex Sans · body
Voice
ClearReassuringExpert
We say
“Here’s what happens next, step by step.”
We don't say
“Pursuant to the aforementioned matter…”
Instagram
The planned feed
AG
ashbygrant.lawFollowMessage
Ashby GrantLegal
Family, property and wills solicitors. Plain answers to legal questions.
Ashby Grant SolicitorsPlain answers to legal questions.
Ask AshbyQ.08Do I need a will if I’m not married?Answered every Monday
Photo: A hand holding up a set of keys with a bright green key and a small house-shaped keyring, against a soft green background.Buying your first home?
Moving homeWhat we’ll ask you for
Photo ID and proof of address
Your mortgage offer
Where your deposit comes from
Photo: Smiling young woman with long hair in a grey blazer, sitting by a window with city buildings behind her, in warm amber light.Priya ShahProperty Associate
“A will is the kindest piece of admin you’ll ever do.Sample post · Private Client team
MythLiving together makes us common-law spouses.
FactCommon-law marriage has no legal standing in England and Wales.
Photo: Portrait of a man in glasses, a dark blazer and an open-collared white shirt, standing in a bright modern office.James WhitfieldPartner, Private Client
Photo: Antique wooden bureau with shelves of leather-bound books above an open writing desk scattered with old papers and documents.Find us on the high street
Content pillars
AnswersAsk Ashby: one real client question a week.
PeopleThe solicitors clients will actually speak to.
Practical guidesChecklists and step-by-step explainers.
Grid logic
Navy and ivory carry the authority. Brass appears once per row as a signature, and every row includes a real person or a real place so the firm never feels faceless.
Sample caption · written for search
If you live with your partner but aren’t married, they won’t automatically inherit from you without a will. This week’s Ask Ashby explains what to put in place, and why it matters. #willsandprobate #cohabitation #familylaw
Alt text
Navy card with the question “Do I need a will if I’m not married?” in serif type.
Grid previews at 3:4. Posts are designed at 1080×1350 with key content in the centre.
Trend-led creatives
Swipe the carousels sideways
PDF carousel · 4:5
Conveyancing explainer
Photo: A hand holding up a set of keys with a bright green key and a small house-shaped keyring, against a soft green background.Buying a home in EnglandWhat your solicitor actually does, in four steps
01Instruct and ID checksWe check your ID, confirm where your funds come from and request the draft contract.Ashby Grant2 / 6
02Searches and enquiriesLocal authority, water and environmental searches, plus questions on anything unclear.Ashby Grant3 / 6
03Exchange of contractsContracts are signed and swapped. From here, both sides are legally committed.Ashby Grant4 / 6
04CompletionMoney moves, the keys are released and we register you as the new owner.Ashby Grant5 / 6
Questions about your move?Ask in the commentsWe reply to every one
One step per slide, well under 60 words each, with the full explanation in the post copy.
6 slides · 1080×1350 · uploaded as a PDF
People over logos
Partner’s personal LinkedIn post
James WhitfieldPartner, Private Client · Ashby Grant
Last week a client asked why I always ask about the family dog.
Because after twelve years of drafting wills, I’ve learned the questions people forget are rarely about money. They’re about who looks after what, and who.
Three things I now ask everyone:
1. Who should care for anyone, or anything, that depends on you?
2. Is there something sentimental that should go to a particular person?
3. Has anything changed since your last will: a move, a marriage, a separation?
Ten minutes of thinking now saves a family months of guessing later.
LikeCommentRepostSend
Written for a partner’s own profile, in the first person, about real work.
~120 words · 1200×627 image
Lo-fi expert video
60-second explainer cover
Video cover. Photo: Portrait of a man in glasses, a dark blazer and an open-collared white shirt, standing in a bright modern office.0:58Ask AshbyIf you’re not married, your partner won’t automatically inherit without a will.
A real solicitor, subtitled, filmed on a phone. It feels like advice, not an advert.
4:5 · 1080×1350 · burned-in subtitles
Zero-click value
Myth vs fact card
MythIf we split up, the house is shared 50/50.
FactFor unmarried couples it usually depends on whose name is on the deeds. A declaration of trust sets out who owns what.
Ask Ashby · Q.09
The whole answer sits in the post, so nobody needs to click away to get value.
Tell me about your brand and the channels that matter to you. I'll reply within one working day to book a short call. Working with clients across the UK & US.
