Calm, practical content for an accountancy practice that takes the dread out of tax deadlines.
Sector
Accounting & finance
Based
Leeds
Channels
LinkedIn · Instagram · Facebook
Sample brandAll six brands on this site are sample case studies I created to show my work. Names, people, reviews and figures in them are illustrative. Legal and tax points in the samples are not advice.
The brief
Logo & tagline
northfield.
Chartered accountants · Leeds
Numbers, made calm.
The brief
We're a small accountancy practice in Leeds working with sole traders and small businesses. Our clients find tax stressful. We wanted content that explains dates and rule changes calmly, and shows there are real people here to help.
Sample client brief · Northfield, Leeds
01 · Challenge
The challenge
Tax content can sound alarming, and it dates quickly. Northfield needed accurate dates, a plain explanation of Making Tax Digital and a feed that feels reassuring.
02 · Approach
The approach
Built a mint and forest palette, keeping coral for reviews and questions only.
Set out the Self Assessment dates clearly: 31 October for paper returns, and 31 January for online returns and any tax owed.
Explained Making Tax Digital for Income Tax with its real thresholds: qualifying income over £50,000 from April 2026, over £30,000 from April 2027 and over £20,000 from April 2028.
Gave the LinkedIn newsletter a fixed 3-2-1 shape, so each issue is quick to read and quick to write.
03 · Deliverables
What I delivered
Logo, tagline and colour palette
Tone-of-voice notes with lines to use and avoid
9-post Instagram grid
6-slide Making Tax Digital PDF carousel
Annotated spreadsheet post with illustrative figures
'Screenshot this' year-end checklist
LinkedIn newsletter in a 3-2-1 format
Please noteSample content based on HMRC guidance as of October 2026. Figures are illustrative, and it is not tax advice.
Identity
Brand identity board
Logo & tagline
northfield.
Chartered accountants · Leeds
Numbers, made calm.
Palette
Paper#F7FAF8
Mint#CFE6DA
Coral#F07E62
Forest#1F4D3F
Graphite#2B2F2E
Typography
Aa
Plus Jakarta Sans ExtraBold · headlines
You’ll owe about this much in January. Here’s how to set it aside a little each month, so it doesn’t sting.
Plus Jakarta Sans · body
Voice
PracticalFriendlyCalm
We say
“Here’s roughly what you’ll owe, and how to plan for it.”
We don't say
“Leveraging synergistic tax solutions.”
Instagram
The planned feed
n.
northfield.accountsFollowMessage
NorthfieldAccounting & finance
Chartered accountants for small businesses in Leeds. Numbers, made calm.
Photo: Overhead view of hands with silver bracelets typing on a laptop at a wooden table, next to an open notebook and pen.Receipts in a shoebox? We’ve seen worse.
Making Tax DigitalThe new yearly rhythm
Keep digital records
Send quarterly updates
Submit a final declaration
“Our accountant answers the phone. Revolutionary.★★★★★Sample client review
Photo: Smiling woman with short curly hair in a striped cardigan and black top, standing in a modern office with glass walls.Maria LopesClient Manager
Year endBefore you send us your books
Every bank statement
Your mileage log
Receipts for new equipment
Ask us anythingDrop your question in the comments. We answer every one.
Reel cover. Photo: Woman with glasses working on a laptop at a desk in a minimal, bright white room, seen through a doorway.What an accountant actually does in January
Content pillars
Deadlines & rulesTax dates and changes, explained simply.
People & reviewsThe team, client words and Q&As.
Practical helpChecklists and the tools we really use.
Grid logic
Mint and forest keep the feed calm. Coral appears only where we want a reaction, such as reviews and questions, so it never feels alarming.
Sample caption · written for search
Online Self Assessment returns for 2025–26 are due by 31 January 2027, along with any tax owed. If your paperwork is still in a shoebox, now’s the time to get in touch. #selfassessment #smallbusinessuk #leedsaccountants
Alt text
Hands typing on a laptop at a wooden desk beside an open notebook.
Grid previews at 3:4. Posts are designed at 1080×1350 with key content in the centre.
Trend-led creatives
Swipe the carousels sideways
PDF carousel · 4:5
Making Tax Digital explainer
Making Tax DigitalIncome Tax records are going quarterly. Here’s what changes.Swipe →
01Who it affectsSole traders and landlords above the income threshold, which steps down over the next few years.Northfield2 / 6
02Digital recordsIncome and costs kept in compatible software as you go, not pieced together in January.Northfield3 / 6
03Quarterly updatesA short summary of your figures sent to HMRC every three months.Northfield4 / 6
04Final declarationOne year-end submission that confirms the full picture.Northfield5 / 6
Not sure if it applies to you?Ask us in the commentsEvery question gets an answer
A process framework, one step per slide, posted from the partner’s own profile for reach.
6 slides · 1080×1350 · uploaded as a PDF
Raw screenshots
Annotated spreadsheet post
tax-pot.xlsx
Month
Income
Costs
Set aside (25%)
Aug
£6,200
£1,450
£1,190
Sep
£5,800
£1,320
£1,120
Oct
£7,100
£1,610
£1,370
↑ this column = no January panic
A real working file feels more trustworthy than another polished template.
1080×1350 (4:5) · illustrative figures
Zero-click value
"Screenshot this" checklist
Screenshot thisYour year-end checklist
Statements for every account
Sales invoices and receipts
Mileage log
Use-of-home details
Pension contributions
New equipment bought
Northfield Accountants
Useful enough to save without clicking anywhere, and it brings people back in January.
1080×1350 (4:5)
Newsletter with a fixed shape
LinkedIn newsletter · 3-2-1
The Calm Ledger · Issue 14This month, in six lines
3
Things that held up
Snapping receipts weekly makes quarterly updates quicker
A separate business account simplifies year end
A fixed monthly salary smooths cash flow
2
Our takes
Software doesn’t replace a quarterly review
Your accountant should be a phone call, not a portal
1
Risk to watch
Payments on account are due on 31 January. Set the money aside now.
The same 3-2-1 shape every issue makes it quick to read and quick to write.
Tell me about your brand and the channels that matter to you. I'll reply within one working day to book a short call. Working with clients across the UK & US.
