Product brand · Home & artisan

Loom House

Instagram · Pinterest · Facebook

A textured, unhurried feed for a woven homeware maker and its family mill.

Sector
Home & artisan
Based
Lancashire
Channels
Instagram · Pinterest · Facebook

Sample brandAll six brands on this site are sample case studies I created to show my work. Names, people, reviews and figures in them are illustrative. Legal and tax points in the samples are not advice.

The brief

Three folded woven throws in olive, mustard and navy stacked on a wooden bench beside a vase of olive branches.
The brief

We sell woven throws and cushions made with a family mill in Lancashire. We wanted our feed to show the craft and the texture, and to look at home in real living rooms.

Sample client brief · Loom House, Lancashire
01 · Challenge

The challenge

Homeware feeds often look like catalogues. Loom House needed warmth, real rooms and a reason for people to follow between launches.

02 · Approach

The approach

  1. Built a linen, oat, saffron, olive and indigo palette, with Fraunces headlines and Karla body text.
  2. Laid out the grid like a woven check, alternating textured photos with saffron and indigo tiles.
  3. Created Mill Diaries, a fortnightly behind-the-scenes series.
  4. Kept text posts quiet so the textures do the work.
03 · Deliverables

What I delivered

  • Logo, tagline and colour palette
  • Tone-of-voice notes with lines to use and avoid
  • 9-post Instagram grid
  • Single-product hero post
  • Styling Reel cover
  • Mill Diaries series cover
  • 5-slide 'A week at the mill' photo dump
  • Care-guide post, caption and alt text
Identity

Brand identity board

Palette

Linen#F5F0E6
Oat#E2D6C2
Saffron#E0A93B
Olive#6B6B3A
Indigo#2E3A6B

Typography

Fraunces · headlines

Every throw is woven with a family mill in Lancashire, washed once, and folded by hand before it ships.

Karla · body

Voice

WarmCraftedUnhurried
We say

“Made to be leaned on, spilled on and loved.”

We don't say

“Luxury statement pieces for the discerning home.”

Instagram

The planned feed

loomhouse.studioFollowMessage
Loom HouseHome & artisan

Woven throws and cushions, made with a mill in Lancashire.

loomhouse.example
Photo: Three folded woven throws in olive, mustard and navy stacked on a wooden bench beside a vase of olive branches.Autumn throws · Merino blend
Loom HouseMade to be lived on.
Photo: A pile of yarn cones and spools in earthy browns, greys and cream, with one bright red-orange cone in front.Lancashire wool, ready to weave
Autumn colourwaysFour shades, one weave
IndigoSaffronOliveOat
Photo: Sunlit living room with a cream sofa, a mustard knitted throw, green cushions, a round wooden side table and an olive tree.Your homes
Care guideCare in three lines
  1. Cool wash, wool cycle
  2. Dry flat, away from heat
  3. Air it between uses
Mill DiariesNo. 07Warping the loomEvery other Wednesday
It’s on the sofa every single night.★★★★★Sample customer review
Reel cover. Photo: Close-up of a wooden handloom weaving striped fabric in navy, mustard and cream, with spools of yarn in the background.60 seconds inside the mill

Content pillars

  • ProductThrows and cushions in real rooms.
  • Home & stylingStyling ideas and customer homes.
  • CraftMill Diaries, materials and care.

Grid logic

Textured photos alternate with saffron and indigo tiles like a woven check, which is the brand’s own pattern. Text posts stay quiet so the textures do the work.

Sample caption · written for search

Our autumn throws in olive, saffron and indigo, woven in a merino blend with our Lancashire mill. Soft, warm and made to be leaned on. #woventhrows #britishmade #autumninteriors

Alt text

Three folded woven throws in olive, saffron and indigo stacked on an oak bench in soft sunlight.

Grid previews at 3:4. Posts are designed at 1080×1350 with key content in the centre.

Trend-led creatives

Swipe the carousels sideways
Editorial minimalism

Single-product hero

Photo: Three folded woven throws in olive, mustard and navy stacked on a wooden bench beside a vase of olive branches.Loom House

One room, soft light and plenty of space lets texture carry the post.

1080×1350 (4:5)

Reels · 3-second hook

Styling Reel cover

Reel cover. Photo: Sunlit living room with a cream sofa, a mustard knitted throw, green cushions, a round wooden side table and an olive tree.One throw. Five ways. No new furniture.
loomhouse.studioNumber four is the one everyone screenshots.♪ Original audio · Loom House

A promise in the first frame, with on-screen text for sound-off viewers.

9:16 · 1080×1920

Repeatable series

Mill Diaries cover

Photo: Close-up of a wooden handloom weaving striped fabric in navy, mustard and cream, with spools of yarn in the background.Mill Diaries · No. 07Warping the loom

A recurring behind-the-scenes series turns the craft into content people look forward to.

1080×1350 (4:5) · every other Wednesday

Photo dump

"A week at the mill" photo dump

Photo: Close-up of a wooden handloom weaving striped fabric in navy, mustard and cream, with spools of yarn in the background.Photo dumpA week at the mill
Photo: A pile of yarn cones and spools in earthy browns, greys and cream, with one bright red-orange cone in front.yarn day, Tuesday
Colour testNo. 4 made the cut
No. 1No. 2No. 3No. 4
Photo: Sunlit living room with a cream sofa, a mustard knitted throw, green cushions, a round wooden side table and an olive tree.home, at last
Back in stockOn the shelves Friday.

Candid frames from the mill sit beside finished pieces, so people see the craft as well as the product.

5 slides · 1080×1350 (4:5)

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All work

Let's work together

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Tell me about your brand and the channels that matter to you. I'll reply within one working day to book a short call. Working with clients across the UK & US.

Get in touch bachchis.lavi@gmail.com