Sample brandAll six brands on this site are sample case studies I created to show my work. Names, people, reviews and figures in them are illustrative. Legal and tax points in the samples are not advice.
Sample client brief · Lowtide Coffee, CornwallWe roast coffee on the Cornish coast every Tuesday and post it the same day. We wanted a feed that sounds like us, playful and unfussy, and that helps people brew better coffee at home.
Coffee photography is everywhere. Lowtide needed bold colour it could own, and brew education people save and share, so the feed builds interest in subscriptions week by week.
#F3EEE6#D9C2A0#8FB8B0#F08A4B#13314ARoasted every Tuesday on the Cornish coast and posted the same day, so it lands while it’s at its best.
Work Sans · body“Roasted Tuesday. Gone by Friday.”
“An artisanal coffee journey awaits.”
Small-batch coffee, roasted on the Cornish coast every Tuesday.
lowtide.exampleWarm coffee photography sits between bold Sunrise and Deep Tide tiles, so the grid reads as one brand from a distance while each post still works on its own.
Orange Sunrise Blend coffee bag on a sea-green background with scattered roasted beans.
Grid previews at 3:4. Posts are designed at 1080×1350 with key content in the centre.
A specific problem in the first frame stops the scroll; the answer keeps people watching.
9:16 · 1080×1920
A collab post shows on both grids at once, so each brand reaches the other’s followers.
1080×1350 (4:5) · Instagram collab post
The same layout every Thursday means followers recognise the post before they read it.
Weekly series · 1080×1350 (4:5) · matching Reel covers
A plain answer to a common question gets saved and sent to friends.
5 slides · 1080×1350 (4:5)
Tell me about your brand and the channels that matter to you. I'll reply within one working day to book a short call. Working with clients across the UK & US.
