Sample brandAll six brands on this site are sample case studies I created to show my work. Names, people, reviews and figures in them are illustrative. Legal and tax points in the samples are not advice.
Sample client brief · Solenne, BristolWe make botanical skincare in batches of 200 in Bristol. Our products are simple, but our feed looked busy and mismatched. We wanted it to feel as calm as our routines, with real texture and real customers.
Skincare feeds blur together. Solenne needed a look people recognise in a second, and product claims that stay honest about what the products do.
#FBF6F2#EBCFC4#C9897B#A7B59B#3E2730Two drops of oil, pressed into damp skin, is the last step of an evening routine that takes under a minute.
Jost · body“Two drops, pressed in. That’s all it needs.”
“Miracle results overnight!”
Small-batch botanical skincare, made in Bristol. Fewer steps, better skin.
solenne.exampleEach row mixes a photo, a type-led tile and an education or proof post, so no two neighbours share a format. Blush and plum alternate down the grid to keep it balanced.
Amber glass dropper bottle of Solenne Night Oil on a blush travertine step in warm, late-afternoon light.
Grid previews at 3:4. Posts are designed at 1080×1350 with key content in the centre.
The hook reads before the sound comes on, and the caption carries the search keyword.
9:16 · 1080×1920 · text in the centre safe zone
A real customer in real light builds more trust than another studio shot.
1080×1350 (4:5) · sample post
Teaching posts earn saves, and saves keep a post circulating for longer.
5 slides · 1080×1350 (4:5)
Mixing polished shots with candid ones makes the brand feel run by real people.
5 slides · 1080×1350 (4:5)
Tell me about your brand and the channels that matter to you. I'll reply within one working day to book a short call. Working with clients across the UK & US.
